Text message is the the highest success rate in terms of reaching more audiences with over 98% open rate.
You can reach almost every phone out there! There is no need to install apps, whether it run iOS, Blackberry, Android or just Nokia 40 and any legacy OS.
No need to use data plan with GPRS/3G/HSPDA/4G capability, as long as the phone is able to receive incoming call than it's enough.
With the capability to reach almost every phones, every business can harvest the benefits of SMS Marketing.
Here are some of examples:
Dibandingkan Email dengan isi pesan yang lebih banyak, SMS dengan karakteristik pesan yang jauh lebih singkat namun SMS jauh lebih "personal" sehingga lebih cepat dibaca dan dipercaya penerimanya.
Bagaimana dengan OTT (Over-The-Top) Application seperti Whatsapp, Blackberry Messanger, Line, dan lainnya? Walaupun dari sisi harga relatif lebih murah (tergantung apakah aplikasinya berbayar atau gratis), dengan semakin veriasinya OTT Apps mengakibatkan semakin membingungkannya kita untuk dapat mengirimkan pesan. Belum lagi mengirimkan pesan dalam jumlah sangat banyak melalui OTT tidaklah mudah karena tergantung dari bisa-tidaknya aplikasi tersebut.
| Parameter | SMS | OTT | |
|---|---|---|---|
| First Reach | Slow | Instant (if signal is good) | Instant (if data connection available) |
| Average Open Rate | 23% (depending of industry | 98% | 90% |
| Cost | High (desktop/smartphone price) | Low (featured/budget phone) | Medium (smartphone price) |
| Personalization | High (rich content) | Medium (medium) | High (rich content) |
| Engagement | Very Low | High | High |
| Distractibility | Medium | High | Low (if your messages come without a sound) |
| Click Through Rates | 4.2% | 19% | 12% (private message not group) |
| Global Users | 3.6billion | 7.3billion | depends on each apps |
